UX design (user experience) is a process that involves user interaction with the product and all its manifestations.
The purpose of the UX design is to achieve increased usability. It is directly related to the end-users who will use the product (human-centred design). Therefore, in order to improve the usability of a particular product, it is necessary to conduct end-user surveys, to enable them to perform various tasks in order to obtain the necessary information for developing an interface.
As a result of UX improvements, progress can be measured by:
– Ease of use of the product (use of various accepted and user-friendly techniques for developing graphical interfaces, eg ISO 9241 standard – facilitates successful expression of user assumptions with the interface);
– Product uptake speed;
– What it does to the user.
UX design is very different from UI design. The above directly describes the user understanding and design of the graphical interface based on the user characteristics. The UI design is responsible for the visual appearance, contrast and all the visual material present in the graphical interface (these are not user action scenarios but a visual representation of the product).
It is important to be aware of the main goals of the product so that they are simple and obvious. The main destinations are defined as red routes. These are the red lines that allow the user of the product to achieve the desired result. Red lines can be multiple, for example, if a product provides multiple services or functions. There must be self-evident “paths” that lead to the desired goal. If there are multiple red lines, they should not intersect if they are not directly linked. The goal of the user must be direct and not inconsistent. The user must be aware of where they are, where they are, and know what will follow next – as soon as an important milestone is omitted, the usability level drops and needs to be improved.